Once you've understood the basics, be sure to read our Matched Betting - Strategy guide
Matched betting (also known as back and lay bet matching, or double betting) is a strategy use by punters to make ‘risk free bets’, by taking advantage of free bet offers or other incentives made by bookmakers and then backing both (all) sides of a bet – in a similar approach to sports arbitrage.
An illustrative example, but realistic helps illustrate this:
Matched betting has similarities to sports arbitrage, however you do not actually need pure arbitrage opportunities in order to profit, because the free bets essentially change the true prices you are betting with. Obviously there is a finite number of matched bets you can make, and you cannot increase the stakes (as you can in arbitrage betting), however if you’re serious about matched betting, we believe starting with matched betting is beneficial, because 1) it helps build up your starting bankroll, and 2) it helps you get used to the format of the individual bookmakers, which is an essential part of the sports arbitrage learning curve.
In order to find matched bets, you could spend the time picking out bets from the bookmaker offering the free bet, then finding another betting site to bet the other side on, then calculating the optimal stake sizes, a bit like sports arbitrage. However, we think for the purpose of matched betting, you should keep things simple, as this is supposed to be a quick and easy way to build a bankroll or just make an extra bit of pocket money. If you get a taste for this sort of revenue, then you can move onto sports arbitrage betting with a useful bankroll, and a bit of experience.
That’s where we can help.
Note - The offers listed in the offers table will only be available for new customers, but if you already have an account with these bookmakers, then just pick another bookmaker from the list. There are still plenty of bookmakers to choose from.